PrinSIX Technologies was founded to support lenders of personal finance to comply with the Financial Conduct Authority’s high regulatory expectations within consumer credit, and at the same time to optimise commercial performance.
The platform builds dynamic application journeys for credit applicants, quickly building up a deep and complete picture of each applicant which fully assesses their circumstances. Behavioural tracking, predictive analytics, and unique journey and acquisition optimisation tools allow lenders to drive profitability without compromising responsible lending principles.
PrinSIX has the FCA’s Principle Six, which states that “A firm must pay due regard to the interests of its customers and treat them fairly” at its heart.
The company is managed by Julian Graham-Rack (CEO), former President of the Consumer Finance Association and Richard Cornelius (CTO). Both founders have significant experience transforming regulatory and commercial outcomes in lending through digital innovation.
The software platform is relevant to all types of organisations handling applications for any form of consumer credit, from specialist lending firms through to retail banks and financial institutions.
Dynamic questioning decides what needs to be asked as a lender's understanding of an applicant grows.
Tracking applicants' every click, field entry, validation and page change through the application journey.
Predicting future lender and borrower outcomes to support better management decisions.
Highly adaptable journeys continually optimised through proprietary tracking without the need for IT development.